First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.

Sound an alarm! Advertising, not deals, builds brands.

Advertising reflects the mores of society, but it does not influence them.

It's not creative unless it sells.

It follows that unless your headline sells your product, you have wasted 90 percent of your money.

When you have nothing to say, sing it.

If you can’t be brilliant, at least be memorable