Write the way you talk. Naturally.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.

We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you want ACTION, don’t write. Go and tell the guy what you want.

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.