The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising

If it doesn't sell, it isn't creative.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

Compete with the immortals

If you always hire people who are bigger than you are, we shall become a company of giants

I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.