Play to win, but enjoy the fun.

Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. "One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation." Not one of my proudest memories.

If you want ACTION, don’t write. Go and tell the guy what you want.

Never use jargon words like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. They are hallmarks of a pretentious ass.

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.

Never write more than two pages on any subject.