Play to win, but enjoy the fun.

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.

Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response

Every ad is an investment in the long-term image of a brand.

Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.

The only marketers who know what the hell they're doing are those who have worked in sales