Our business is infested with idiots who try to impress by using pretentious jargon.

It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.

The consumer isn't a moron; she is your wife.

It is the inescapable duty of management to fire incompetent people.

I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.

It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by buckpassers who make a fine art of blaming the agency for their own failures. I seize the earliest opportunity to assume the blame.

If you want ACTION, don’t write. Go and tell the guy what you want.