Our business is infested with idiots who try to impress by using pretentious jargon.

Study the methods of your competitors and do the exact opposite.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.

If you want ACTION, don’t write. Go and tell the guy what you want.

It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.