People who think well, write well

When you have nothing to say, sing it.

When you advertise fire extinguishers, open with the fire.

The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.

A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

The more informative your advertising, the more persuasive it will be.

What you learn is more important than what you earn.