People who think well, write well

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.

Sound an alarm! Advertising, not deals, builds brands.

Play to win, but enjoy the fun.

While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.