What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David OgilvyThe secret of long life is double careers. One to about age sixty, then another for the next thirty years.
David OgilvyMost headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters.
David Ogilvy