Don't count the people that you reach, reach the people who count

A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.

The only marketers who know what the hell they're doing are those who have worked in sales

You make the best products you can, and you grow as fast as you deserve to.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. People love to read stories. They like to know you as a real person who has your struggle, pain, success and failure, etc. One well-known example is Jared Fogle's weight loss story which made millions of dollars for Subway. Start to collect your stories from today and use them in your ad campaigns.

It is the inescapable duty of management to fire incompetent people.