Don't count the people that you reach, reach the people who count

Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.

If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring.

If you can’t advertise yourself, what hope do you have of advertising anything else?

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

Ninety-nine percent of advertising doesn't sell much of anything.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.