Compete with the immortals

Lazy and superficial men and women do not produce superior work.

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

Great marketing only makes a bad product fail faster.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

When you have nothing to say, sing it.