Compete with the immortals

Never use jargon words like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. They are hallmarks of a pretentious ass.

Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.

Creativity Is a fancy word for the work we have to do by Friday.

You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.