Lazy and superficial men and women do not produce superior work.
Creativity Is a fancy word for the work we have to do by Friday.
The advertisers who believe in the selling power of jingles have never had to sell anything.
Encourage innovation. Change is our lifeblood, stagnation our death knell.
The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money.
Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.