The more informative your advertising, the more persuasive it will be.

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.

Unless your campaign has a big idea, it will pass like a ship in the night.

The temptation to entertain instead of selling is contagious.

Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.

While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.