The more informative your advertising, the more persuasive it will be.

Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.

Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.

Never use jargon words like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. They are hallmarks of a pretentious ass.

The consumer isn't a moron; she is your wife.

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

If you want to be interesting, be interested.