The more informative your advertising, the more persuasive it will be.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.

Play to win, but enjoy the fun.

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.

The more story-appeal there is in the picture or in the photograph, the more people would look at your ad