Readers travel so fast they don't stop to decipher the meaning of obscure headlines.

Never use jargon words like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. They are hallmarks of a pretentious ass.

No sale, no commission. No commission, no eat. That made an impression on me.

Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters.

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.