Readers travel so fast they don't stop to decipher the meaning of obscure headlines.

The consumer isn't a moron; she is your wife.

One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.

We like people who are honest. Honest in argument, honest with clients, honest with suppliers, honest with the company - and above all, honest with consumers.

Study the methods of your competitors and do the exact opposite.

The best idea is the simplest.

I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.