If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

Readers travel so fast they don't stop to decipher the meaning of obscure headlines.

When you advertise fire extinguishers, open with the fire.

Creativity Is a fancy word for the work we have to do by Friday.

Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images