The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by buckpassers who make a fine art of blaming the agency for their own failures. I seize the earliest opportunity to assume the blame.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

Readers travel so fast they don't stop to decipher the meaning of obscure headlines.

Great marketing only makes a bad product fail faster.

Creativity Is a fancy word for the work we have to do by Friday.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.