The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time

On the average, five times as many people read the headlines as read the body copy.

The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay the better you get to know the prospect, and the more you will be trusted.

The more story-appeal there is in the picture or in the photograph, the more people would look at your ad

Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.