The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

The only marketers who know what the hell they're doing are those who have worked in sales

Compete with the immortals

Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.

Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.