The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

I prefer the discipline of knowledge to the anarchy of ignorance.

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.

It follows that unless your headline sells your product, you have wasted 90 percent of your money.

If you want to be interesting, be interested.

There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.

The consumer isn't a moron; she is your wife.