Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.

Study the methods of your competitors and do the exact opposite.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.

The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.