Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.

Great marketing only makes a bad product fail faster.

If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.

One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.

If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once