The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David OgilvyPeople don't buy a new detergent because the manufacturer told a joke on television last night.
David OgilvyHire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
David Ogilvy