I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

Our business is infested with idiots who try to impress by using pretentious jargon.

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

If you want ACTION, don’t write. Go and tell the guy what you want.

Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.

Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.