I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once

To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"

We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Play to win, but enjoy the fun.

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

Consumers do not buy products. They buy product benefits.