I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once

It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

It follows that unless your headline sells your product, you have wasted 90 percent of your money.

Unless your campaign has a big idea, it will pass like a ship in the night.

I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once

The consumer isn't a moron; she is your wife.