Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.

Sound an alarm! Advertising, not deals, builds brands.

I do not regard advertising as entertainment or an art form, but as a medium of information.

The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising

The only marketers who know what the hell they're doing are those who have worked in sales

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.