Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

If you can’t be brilliant, at least be memorable

...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.

Play to win, but enjoy the fun.

The consumer isn't a moron; she is your wife.

I always said that mega-mergers were for megalomaniacs.