Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.

The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.

People don't buy a new detergent because the manufacturer told a joke on television last night.

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.