Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.

Encourage innovation. Change is our lifeblood, stagnation our death knell.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.

There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?