Nobody has ever built a brand by imitating somebody else's advertising.
If it doesn't sell, it isn't creative.
Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
Creativity Is a fancy word for the work we have to do by Friday.
It is the inescapable duty of management to fire incompetent people.