It is the inescapable duty of management to fire incompetent people.

Sound an alarm! Advertising, not deals, builds brands.

Consumers don't think how they feel. They don't say what they think and they don't do what they say.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you

I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.