There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

Great marketing only makes a bad product fail faster.

The best idea is the simplest.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.

When you advertise fire extinguishers, open with the fire.

I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.