There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.

It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.

If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.

The best ideas come as jokes. Make your thinking as funny as possible.