One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.

David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

Never stop testing, and your advertising will never stop improving.

While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

It is the inescapable duty of management to fire incompetent people.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.