The more informative your advertising, the more persuasive it will be.
My motto has always been: Only first class business and that in a first class way
I admire people with gentle manners who treat other people as human beings.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
Great marketing only makes a bad product fail faster.
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.