Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you want ACTION, don’t write. Go and tell the guy what you want.

Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

Our business is infested with idiots who try to impress by using pretentious jargon.