Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

The only marketers who know what the hell they're doing are those who have worked in sales

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

Consumers don't think how they feel. They don't say what they think and they don't do what they say.

Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.

What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.