Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

You can't save souls in an empty church.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

It takes uncommon guts to stick to one style in the face of all the pressures to 'come up with something new' every six months. It is tragically easy to be stampeded into change. But golden rewards await the advertiser who has the brains to create a coherent image, and the stability to stick with it over a long period.

It is the inescapable duty of management to fire incompetent people.

Within every brand is a product, but not every product is a brand.