I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
David OgilvyHard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.
David OgilvyThe worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay the better you get to know the prospect, and the more you will be trusted.
David Ogilvy