Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

People don't buy a new detergent because the manufacturer told a joke on television last night.

Study the methods of your competitors and do the exact opposite.

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

When people aren't having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad dogs that spread gloom.

It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by buckpassers who make a fine art of blaming the agency for their own failures. I seize the earliest opportunity to assume the blame.

What you say in advertising is more important than how you say it.