Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

Creativity Is a fancy word for the work we have to do by Friday.

I do not regard advertising as entertainment or an art form, but as a medium of information.

Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response

Play to win, but enjoy the fun.

The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.