Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

Advertising is only evil when it advertises evil things.

I prefer the discipline of knowledge to the anarchy of ignorance.