Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.

The only marketers who know what the hell they're doing are those who have worked in sales

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally well bask under Italian skies? I can only suppose that your advertising is the answer." Damn right.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

I prefer the discipline of knowledge to the anarchy of ignorance.