When you have nothing to say, sing it.

Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.

I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.

Positioning should be decided before the advertising is created

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

Tell the truth, but make the truth fascinating.

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.