When you have nothing to say, sing it.

Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.

The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.