When you have nothing to say, sing it.

Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.

Where people aren't having any fun, they seldom produce good work.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.

I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas

The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising