If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?

What you learn is more important than what you earn.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

You can't save souls in an empty church.