I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

You aren’t advertising to a standing army; you are advertising to a moving parade.

If you want ACTION, don’t write. Go and tell the guy what you want.

Encourage innovation. Change is our lifeblood, stagnation our death knell.

Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get.

Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.

Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.