In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
David OgilvyMost agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.
David OgilvyThe psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising
David OgilvyThe more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
David Ogilvy