We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.

In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response

Unless your campaign has a big idea, it will pass like a ship in the night.

Advertising reflects the mores of society, but it does not influence them.

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.