We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.

I prefer the discipline of knowledge to the anarchy of ignorance.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

You will never win fame and fortune unless you invent big ideas.

I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The night before I had to show something to my client I had a dream, an interesting dream. I woke up and for once in my life I wrote it down and went back to sleep Next morning I went to the office and had that dream out into a TV commercial which is still running thirty years after and which has made that particular product the leader in its field.