I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.

Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind

The temptation to entertain instead of selling is contagious.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Sound an alarm! Advertising, not deals, builds brands.

The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money.

Readers travel so fast they don't stop to decipher the meaning of obscure headlines.