What you say in advertising is more important than how you say it.

The only marketers who know what the hell they're doing are those who have worked in sales

Nobody has ever built a brand by imitating somebody else's advertising.

Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get.

The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money.

A good advertisement is one which sells the product without drawing attention to itself.

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.