What you say in advertising is more important than how you say it.

If you want ACTION, don’t write. Go and tell the guy what you want.

Every ad is an investment in the long-term image of a brand.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

No sale, no commission. No commission, no eat. That made an impression on me.

We like people who are honest. Honest in argument, honest with clients, honest with suppliers, honest with the company - and above all, honest with consumers.

Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.