If you think you can, then you’re half way there. If you say, ‘I can’t,’ then you’re defeated.

Remember, the greatest failure is not to try.

And, more importantly, reach for the stars. And realize that it is never too late – not now, not ever – for you to pursue your passion, your pursuit of perfection. And most importantly, your perseverance for making it happen.

Good enough never is. Set your standards so high that even the flaws are considered excellent.

What I wanted was to be allowed to do the thing in the world that I did best - which I believed then and believe now is the greatest privilege there is. When I did that, success found me.

We knew we loved making cookies and every time we did, we made people happy. That was our business plan.

I've never felt like I was in the cookie business. I've always been in a feel good feeling business. My job is to sell joy. My job is to sell happiness. My job is to sell an experience.