You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
Deepak ChopraAffluence includes money but is not just money. It is the abundance, the flow, the generosity of the universe, where every desire we have must come true, because inherent in having the desire are the mechanics for its fulfillment.
Deepak ChopraIn an instant, our mind can carry us far away into memories of the past or fantasies about the future. Or we may get caught up in a race against the clock, feeling like there's never enough time. We say things like "Time is flying," "Time is running out," or "There are never enough hours in the day."
Deepak Chopra