You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
Deepak ChopraI do not believe in meaningless coincidences. I believe every coincidence is a message, a clue about a particular facet of our lives that requires our attention.
Deepak ChopraWhen you say, "I have a sad heart," then you literally have a sad heart. If we looked inside your heart, we would find it affected by molecules that cause stress and damage, such as excessive amounts of adrenaline and cortisol.
Deepak ChopraThe important thing is how much consciousness you add to the whole of human existence, for that is how eternity expresses itself.
Deepak ChopraKnowledge about God is of two kinds, direct and indirect. Indirectly we can read scriptures, listen to sermons, consult authorities, and from these sources build a reasonable case that God exists. But such a God transmits no love to Earth. Therefore nothing substitutes for gyana, which is direct knowledge of the divine. Instead of having thoughts about God, you share God's own thoughts. Her thoughts can only be about Herself.
Deepak Chopra