Another one of my favourite sayings is, you can't handpick your audience. I feel like I'm making music for people who think like me about music, and that takes a lot of different forms. I could never generalise - but I think if I were to generalise, I'd think that you would say that most of my fans are music lovers who are looking for something outside of the mainstream: maybe a little bit hard to pin down, a little bit hard to categorise.
DJ ShadowI think a band - even a band that's been around as long as the Rolling Stones - I think that's still the formula. You know you're gonna get those songs, and you don't mind sitting through the ones that you maybe don't know very well because you know they're not gonna let you down - they're not gonna mess with you. And I kind of feel the same way about the way I structure my shows.
DJ ShadowFrequently, when I'm compared to someone, I'm like, "Is that really what people think I sound like?"
DJ ShadowI would much rather people kick and scream and tear their hair out and accuse me of all kinds of blasphemy, than just have no opinion whatsoever.
DJ ShadowThe story I always recite - and have had to recite so many times over the years to different lawyers and different people within Universal - is that the business end of Mo'Wax was basically, like, 'Give us the big ones samples first, and we'll see how we get on.' And I gave them the six or seven that were, to me, the ones that were the scariest, and the biggest use. It wasn't about the big names, necessarily - although that played into it a bit, with people like Bjork and Metallica.
DJ ShadowI've said this a lot lately, too: if, 20 or 30 years down the road, when everything's said and done, I was never able to achieve that level of zeitgeist again, then so be it. I know how rare it is for anybody to do that. But I also feel like, OK, we're getting on to 25 years of putting out records: that's also kind of rare air for anybody who makes music. And I think you just end up kind of grateful for every opportunity that comes along.
DJ Shadow