One of my favorite things that Yahoo does on a regular basis is this story: "Wealthiest Rap Artists." That's an example of the internet just perpetuating this myth that we're all just sitting around in these mansions like Steven Tyler, bopping around in our swimming pool. It's bullshit.
DJ ShadowWhen I first pursued this with Universal, they had no idea what to do. But now that we've gone through the whole process and I've signed this 60-page document that says what we can and can't do, I suppose it will be a little bit easier for the next person.
DJ ShadowI would agree with you that there's 90% imitation and 10% innovation. That's true of any genre.
DJ ShadowWhen I play that music live nowadays, there's a lot of things I feel I'd like to do - even things I don't think the audience is aware of, like layering subs underneath the kicks, and layering crisp hats underneath the muddy, trashy hats of the '90s. If I tried to play the music as it was next to my contemporary music, it just sounds like you're closing up half of the sonic spectrum.
DJ Shadow