Just like on Guitar Hero, there are things that are similar and things that are not similar at all. When I first played DJ Hero, I wasn't very good. The control surface is similar in some ways to a turntable, but in other ways not at all the same.

I've always feel like it's been my place to offer an alternative.

I would agree with you that there's 90% imitation and 10% innovation. That's true of any genre.

I would much rather people kick and scream and tear their hair out and accuse me of all kinds of blasphemy, than just have no opinion whatsoever.

I don't care if I get kicked out of every rich kid club on the planet. I will never sacrifice my integrity as a DJ...ever.

I feel like you're being coy if you don't do something and celebrate the 20th or 25th anniversary in some way. Just as I've never, ever had any kind of embargo on playing songs from Endtroducing, no matter how much I wanted people to like my new stuff - I've never, ever stopped playing Endtroducing, for that reason as well. It's a give and take - it's a balance. If there's one theme, I guess, to this entire discussion, then it's that.

As for my store, most artists' sites send you to a third-party storefront like iTunes, whereas we're disseminating it ourselves. I was always uncomfortable with the thought of sending somebody who came to my site to buy something to some other store. It just occurred to me, "Why can't we do this?"