Just like on Guitar Hero, there are things that are similar and things that are not similar at all. When I first played DJ Hero, I wasn't very good. The control surface is similar in some ways to a turntable, but in other ways not at all the same.

I would much rather people kick and scream and tear their hair out and accuse me of all kinds of blasphemy, than just have no opinion whatsoever.

I was asked to do TV ads for Macintosh. Nowadays, I think anybody would jump at that but, at the time, it didn't feel appropriate for what I was trying to stand for.

My problem with iTunes is that I don't have any say in how I'm represented on the site.

I've tried to tell people that the reason I don't really get excited over good press is that I don't want to get agitated over bad press. I don't wanna get too high on good press, too low on bad press. It's just not a healthy way to engage with my own feelings about my music.

As far as the mechanics of how the music was made, there's no denying: Endtroducing was extremely simple. That's not to denigrate it - that doesn't mean I'm knocking it or I'm saying my new stuff is better, or anything like that: it just means, I literally had, what, 12.5 seconds of stereo sampling at my disposal, and some turntable overdubs... The nature of the beast back then was probably about 50% looping and 50% chopping, and that was what you could do with samples.

I would rather have 10 people working on a record that are really committed and believe in it and love it, than 50 people who have no idea who I am or what I'm for.