The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

Beauty and brains, pleasure and usability - they should go hand in hand.

I prefer design by experts - by people who know what they are doing

I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.

In the university, professors make up artificial problems. In the real world, the problems do not come in nice, neat packages. They have to be discovered.

Technology usually provides a series of tradeoffs. Each asset is offset by a deficit...A major problem occurs when those who suffer from technology's defecits and those who benefit are not the same people.