The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.

The current paradigm is so thoroughly established that the only way to change is to start over again.

User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.

The argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things that have the power required for the job while maintaining understandabili ty, the feeling of control, and the pleasure of accomplishment.

Only the most sophisticated of beings can lie and cheat, and get away with it.

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone

We expert teachers know that motivation and emotional impact are what matter.