The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.

If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product's components.

The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.

Technology usually provides a series of tradeoffs. Each asset is offset by a deficit...A major problem occurs when those who suffer from technology's defecits and those who benefit are not the same people.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

If you're more susceptible to interruption, you do more out of the box thinking.