How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.

Scientists are always skeptics.

Only the most sophisticated of beings can lie and cheat, and get away with it.

When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in

In my opinion, no single design is apt to be optimal for everyone.

Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.