A good designer will actually design the company.
Everyday people are not very good designers.
To me, error analysis is the sweet spot for improvement.
The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable.
AS for all those mistakes I make - they are on purpose - to teach you how to deal with them
Readers always seem to think that the author has some control over the design of their books.