Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

To me, error analysis is the sweet spot for improvement.

The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable.

Forget the complaints against complexity; instead, complain about confusion.

The argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things that have the power required for the job while maintaining understandabili ty, the feeling of control, and the pleasure of accomplishment.

Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.