If you're more susceptible to interruption, you do more out of the box thinking.

The current paradigm is so thoroughly established that the only way to change is to start over again.

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that

Market segmentation s a natural result of the vast differences among people

In design it is important to shoe the effect of an action. ... Feedback is critical.

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

To me, error analysis is the sweet spot for improvement.