It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.
Donald A. NormanAttractive things work better When you wash and wax a car, it drives better, doesnโt it? Or at least feels like it does.
Donald A. NormanThe argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things that have the power required for the job while maintaining understandabili ty, the feeling of control, and the pleasure of accomplishment.
Donald A. Norman