If you're more susceptible to interruption, you do more out of the box thinking.

Attractive things work better.

Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.

What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the person using the device has a good conceptual model of how it operates.

Scientists are always skeptics.

Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.