I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in
Donald A. NormanLearning should take place when it is needed, when the learner is interested, not according to some arbitrary, fixed schedule
Donald A. NormanRule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.
Donald A. NormanIsn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that
Donald A. NormanThe world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.
Donald A. Norman