To me, error analysis is the sweet spot for improvement.

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

The current paradigm is so thoroughly established that the only way to change is to start over again.

Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.

Everyday people are not very good designers.

The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable.

How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.