Readers always seem to think that the author has some control over the design of their books.

Market segmentation s a natural result of the vast differences among people

Everyday people are not very good designers.

A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

Learning should take place when it is needed, when the learner is interested, not according to some arbitrary, fixed schedule

If you're more susceptible to interruption, you do more out of the box thinking.