I believe that robots should only have faces if they truly need them

Market segmentation s a natural result of the vast differences among people

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function

Knowing how people will use something is essential

A good designer will actually design the company.

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.