Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.
Donald A. NormanAny time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.
Donald A. NormanThe current paradigm is so thoroughly established that the only way to change is to start over again.
Donald A. Norman