The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.
Donald A. NormanI've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in
Donald A. NormanA big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?
Donald A. NormanBehavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
Donald A. NormanUser experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.
Donald A. Norman