Having the best product means nothing if the people won't buy it.

It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.

I believe that robots should only have faces if they truly need them

The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.

Technology usually provides a series of tradeoffs. Each asset is offset by a deficit...A major problem occurs when those who suffer from technology's defecits and those who benefit are not the same people.

We expert teachers know that motivation and emotional impact are what matter.

In the university, professors make up artificial problems. In the real world, the problems do not come in nice, neat packages. They have to be discovered.