When a device as simple as a door has to come with an instruction manualโeven a one-word manualโthen it is a failure, poorly designed.
Donald A. NormanAm I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.
Donald A. NormanThe design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.
Donald A. NormanDesign is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
Donald A. NormanProducts were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.
Donald A. Norman