Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that

Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

I prefer design by experts - by people who know what they are doing

I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.