Only the most sophisticated of beings can lie and cheat, and get away with it.

A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

The current paradigm is so thoroughly established that the only way to change is to start over again.

The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

Simplification is as much in the mind as it is in the device.

Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.