The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

A good designer will actually design the company.

The current paradigm is so thoroughly established that the only way to change is to start over again.

In design it is important to shoe the effect of an action. ... Feedback is critical.