The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

To me, error analysis is the sweet spot for improvement.

A challenge to the designers of the world: Make signs unnecessary.

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them

Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.