Technology usually provides a series of tradeoffs. Each asset is offset by a deficit...A major problem occurs when those who suffer from technology's defecits and those who benefit are not the same people.

I prefer design by experts - by people who know what they are doing

User-centered design means working with your users all throughout the project.

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them

No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That's systems thinking.

Simplification is as much in the mind as it is in the device.