Technology usually provides a series of tradeoffs. Each asset is offset by a deficit...A major problem occurs when those who suffer from technology's defecits and those who benefit are not the same people.

When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.

The designer has an obligation to provide an appropriate conceptual model for the way that the device works. It doesn't have to completely accurate but it has to be sufficiently accurate that it will help in both the learning of the operation and also dealing with novel situations.

Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

The current paradigm is so thoroughly established that the only way to change is to start over again.

How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.