Failure is not an option on this one.

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

I appear wild on the outside, but I'm a conservative businessman.

It's a very simple thing on the make-or-break decision, it's the guy, and that's what separates the great leaders and great successes, and if you don't listen to it, you don't have it, you're never gonna get it, 'cause it's never gonna come from someplace else.

You can be hard on people as long as you're just as hard on yourself.

There are agencies who are good losers, places where losing is not only accepted, it becomes part of the culture, it is expected. That is debilitating. Don't let that happen to you. At Deutsch we go into every pitch assuming we are the Yankees. It's amazing what happens when you go into a room of smart, hungry people and say, "Failure is not an option." People are galvanized.

Failure is not an option on this one.