Failure is not an option on this one.

My philosophy is to always find the smartest people you can. Hire people smarter than you.

The failure-dichotomy principle: failure is good. Failure is not an option. Balance those in your brain.

Every great business leader I've ever met, in addition to being very smart, very driven, they have this, 'Why not me? Screw it, I deserve it, let's go.' And if you don't have that, you can't achieve greatness.

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

You know you're doing what you love when Sunday nights feel the same as Friday nights.

That outgrowth of arrogance comes at a price: some people don't like is. I take responsibility for that.